SEM marketing is a type of advertising that is done on a major internet search engines, such as Google, Yahoo, Bing and others.
Advertising is done by creating a short ad or several ads, choosing keywords that best define your business or product, and bidding, i.e. gives the maximum bid price you want to pay when someone clicks on your ad (CPC - Cost per Click model of collection). After that, the campaign can begin. When someone types the keyword that you specified in a search engine, the browser displays your ad / banner. You do not pay anything until someone clicks on your ad.
Only then, your prepaid account is charged with the cost of the ad that is calculated by search engine, which takes into account the bids of other advertisers who have bid for that word. The amount that is taken off your pre paid account shall not exceed the maximum bid that you specify in the beginning when you have defined your advertising strategy.
With Google Adsense (content network search) technology that is integrated into the hundreds of thousands of sites on the Internet, ads placed through our platform will appear on these sites as well. E.g., your ad will appear on Facebook.
intelliAdvert© platform is a product of years of hard work and development of tools for SEM advertising for several international advertising agencies. It is a group of software tools and solutions you can use from one site to make advertising campaign in a smart way and keep track of your business or product advertising on the big Internet search engines such as Google, Yahoo, Bing and others, and not only that! Our Bid Management subsystem continuously monitors your campaign and using sophisticated methodology provides default bids for each keyword to any of the advertising strategy (bid management strategies) that you specify, so that we achieve the maximum effect of advertising for a given budget. Manual bidding cannot do such an effect. In addition, with the help of add-on tools which we place in clients' website for whom we do campaign for (intelliTrack) we are able to follow the movement of potential client on the website, and in case of online sale, we are able to record the exact amount of his order. We then match these data with the spending on a key words that led to the sale and make CPO (Cost per Order) statistics, which are another input parameter for Bid Management system. Suppose client visited the website and he did not order anything at that time but he came back 6 months later and ordered the goods. intelliTrack recognizes that event and uses this intelligence to determine the key words that have achieved the highest score.
