Part of intelliAdvert© platform is intelliCampaign© tool. We create SEM campaigns with this software. This tool is designed so that it defines the rules for generating campaigns, and it allows us to create and upload to Google hundreds of ads for the given words in a very short time, with correctly defined spending strategy (bid management).
Our system is forecasting bidding price based on statistics for a given word (bid management). That enables us to get the optimal bidding price for advertising, and to achieve maximum effect for a presented advertising budget.
Most web search engines do not reveal how much competitors are bidding for required terms. Therefore, payment of their services is based on the bidding without pre-known appearance of ads, as well as pre-known amount of money to be spent, so our system tracks advertising statistics, and is looking for the optimal estimate for how much money to bid in order to achieve the required goal. In this way, we can achieve maximum impact with minimum cost.
Arbitrary user actions that are used for statistical calculations are monitored with the help of intelliTrack©, which is based on a high availability and reliability technology.
intelliReport© tool provides a number of statistical reports for monitoring and selecting appropriate marketing strategies. A large number of different formats of reports and interactive multimedia tools make the data visually intuitive, modern and easy to use.
